Letra new online store and management software integration
Client:
Official distributor of wiring tools HAUPA (Germany) on the territory of the Republic of Belarus
Target audience:
Retail customers and corporate clients represented by construction and installation teams.
Project period:
Website development - 3 months
Project Features:
- Two-way synchronization with 1C
- The entire product card is generated from 1C
- Association of goods by similar properties, for easy navigation by users
Letra - store of tools and electrical protection equipment
Solution
There were two main stages in the realization of the project.
Creation of the Internet store:
- Analyzing and studying the market;
- planning and definition of realization stages;
- clear formulation of tasks;
- definition of the main functionality;
- creation of design concepts;
- realization of the task and launch of the test version
Putting the letra.by online store into operation:
- Launch of the store on the main nomenclature base;
- integration with 1-C Complex Automation;
- increase of nomenclature base;
- launch of sales
After each stage we analyzed the situation and, if necessary, looked for a solution to improve it. This helped to form the next steps to realize the Customer's goals.
Result
- An online store with a wide range of functionality has been developed. A dynamic filter is used in the catalog, and product cards are "glued" by commodity for easy search. A personal cabinet, shopping cart and online payment are set up. The security system has been strengthened.
- Full synchronization with 1C is set up (the whole product card is formed and uploaded to the site from the accounting system). Applications synchronized with Bitrix24.
- Structure and content are optimized for search engines, redirects from URL pages of the previous site to the new ones are set up. Positions are preserved. The categories selected by the customer for promotion currently have 90% of keywords in TOP3.
- It should be noted that the site letra.by is really convenient for users, because it demonstrates and classifies goods favorably, makes the ordering system clear and simple. Due to its individuality online store in a short time manages to get higher positions in the search engines and earn a great reputation among competitors.
