Where to get traffic from and how to market to it later
There are several commonly accepted models in marketing that reflect the stages of readiness to buy. The most widely known is Ben Hunt's ladder:
5. Ready to buy
4. Aware of a specific solution option
3. Has found options for a solution, but not a specific one
2. Recognized the problem, does not know the solution
1. No awareness of the problem/need
Realizing that the path to purchase is not a straight line, you as a business must learn to use this to your advantage. And while your competitors from the Cenozoic era
are working the funnel [saw the ad - went in - bought], savvy YOU are "warming up" your audience and increasing both inbound traffic and profits.
You should know that the biggest fight for customers is at the stage when the consumer is already looking for the provider of the chosen solution to their problem. It is for the sake of this stage that most businesses pour their budgets into targeting, context and SEO. Yes, this audience is the easiest to sell to from the first or second touch, but the cost of attracting them is also the highest.
Expand your funnel a bit - add tools that allow the audience to choose the RIGHT (your) solution, work out the customer journey on the site, and tools that allow the consumer to stay with you longer and buy more.
Such tools and their effectiveness on the customer journey, adapted to our realities, are presented in the table below.
But don't rush to implement everything at once. Better one profit-generating e-mail newsletter than 5 chatbots, a YouTube blog with 2 videos and an Insta with 100 subscribers. Implement the tools and expand your funnel gradually.
How to make the marketing and sales departments work together
The feud between marketing and sales. This is the most common thing we see when we come to companies, and today we will think together with you how to reconcile them. Maybe the New Year's Eve atmosphere will help with that
Why the agency needs to see the numbers
Today, once again, we faced a refusal to show revenue or give feedback on financial indicators (as if it were something obscene). At the same time, a non-disclosure agreement and a contract had already been signed.
Where do you start to systematize your marketing?
From understanding the numbers. The first thing a manager must do is to create a transparent reporting system in the marketing department. Our work on complex projects starts with this, otherwise the work can be immediately considered a failure. Optimization is impossible without numbers, but there should not be a lot of them.
