What kind of marketer do you need

We have shown the main channels of promotion, but the question remains open: who will do all this?

The universal answer is: a full-time marketing strategist and contractors in various areas.

But who should you hire if you aim to build a marketing department from within the company? 

Let's start with the manager who will organize the work. 

The marketing strategist is responsible for the consistent development of marketing in the company:
 - Deeply studies the audience, market and competitors, creates the foundation of positioning
- Together with the owner or top manager, determines long-term goals
- Formulates a plan for marketing activities and overall marketing strategy
- Creates a convenient and consistent customer journey within the company
 - Defines performance metrics and acceptable margins. 
 - Monitors execution (not always a direct responsibility)

Performance marketer. In a small business, this is the second or even the first most important specialist. Within a company, it often makes no sense to split functions into specific specialists, so Performance is responsible for filling the funnel with leads by means of online advertising and sometimes SEO (but it is better to separate this function).

Content marketer/copywriter (not just a typist). This professional is responsible for the information your brand disseminates , be it social media, website, offline, etc. Responsible for the overall content strategy, as well as creative slogans and content for advertising campaigns. 

SMM specialist (the most in-demand profession, according to online course platforms). Responsible for the company's social media presence and implements the content strategy there. The overall image of the company often depends on this specialist, as he/she broadcasts the brand image through photos, videos, text, interaction with bloggers and audience. 

Product Manager. More important than SMM and content, but it's hard to find a savvy non-IT specialist, so it's on the 5th line. Responsible for product development and promotion plan, determines the highest priorities for both the user and the company.

Analyst. It becomes necessary when the volume of processed data starts to interfere with the strategist's work) He collects and analyzes a huge amount of data, making generalized conclusions. Based on the results, the team adjusts and improves its work, and may even radically change its course.

Brand Manager (something on rich). Responsible for positioning, proper image and brand recognition. Works on the image in the eyes of the audience and maintaining business indicators

PR-manager is often involved in all communication processes of the company, but in general his main function is to create a positive image through external communications, such as working with the media, bloggers, offline events, etc. 

And of the general positions: online marketer and offline marketer. People who can be responsible for a wide range of tasks, but often don't have the ability to execute a specific application task at the right level.

We always recommend to do the "right" thing, but the choice is yours, whether to organize a team of specialists headed by a marketer-strategist or to involve a generalist.