What an overall marketing report should look like.
A marketing report provides insight into your current state of marketing. It will show you where visitors and potential customers come to your site from, what content they interacted with, and whether they eventually took the desired target action (purchase). If so, when and how long it took them to become a customer. Ultimately, it helps to identify specific ways to increase the company's profits and, if necessary, adjust the amount of budget for various marketing channels (SEO, Target, Email newsletter, SMM, Podcast, etc.).
Important indicators for the business owner will be the number and value of conversions (target actions performed by users) and ROMI (return on marketing investment).
By understanding how effective your marketing is, you will not only be able to better allocate resources and money, but also make informed decisions.
Start with these metrics in your marketing report and expand on them as you start using more inputs.
How to make the marketing and sales departments work together
The feud between marketing and sales. This is the most common thing we see when we come to companies, and today we will think together with you how to reconcile them. Maybe the New Year's Eve atmosphere will help with that
Why the agency needs to see the numbers
Today, once again, we faced a refusal to show revenue or give feedback on financial indicators (as if it were something obscene). At the same time, a non-disclosure agreement and a contract had already been signed.
Where do you start to systematize your marketing?
From understanding the numbers. The first thing a manager must do is to create a transparent reporting system in the marketing department. Our work on complex projects starts with this, otherwise the work can be immediately considered a failure. Optimization is impossible without numbers, but there should not be a lot of them.
