Blog
We share our own expertise and current industry news. Be in the trend and increase the return on your business!
How to make the marketing and sales departments work together
The feud between marketing and sales. This is the most common thing we see when we come to companies, and today we will think together with you how to reconcile them. Maybe the New Year's Eve atmosphere will help with that
Why the agency needs to see the numbers
Today, once again, we faced a refusal to show revenue or give feedback on financial indicators (as if it were something obscene). At the same time, a non-disclosure agreement and a contract had already been signed.
Where do you start to systematize your marketing?
From understanding the numbers. The first thing a manager must do is to create a transparent reporting system in the marketing department. Our work on complex projects starts with this, otherwise the work can be immediately considered a failure. Optimization is impossible without numbers, but there should not be a lot of them.
How to properly drain your marketing budget
Follow the approach taught by business consultants from outside the marketing world:
You allocate 3-5% of the shaft, the company stagnates;
6-7% - it's already growing a little bit;
8% or more - you're growing like a quiver!
What an overall marketing report should look like.
A marketing report provides insight into your current state of marketing. It will show you where visitors and potential customers come to your site from, what content they interacted with, and whether they eventually took the desired target action (purchase).
What kind of marketer do you need
We have shown the main channels of promotion, but the question remains open: who will do all this?
The universal answer is: a full-time marketing strategist and contractors in various areas.
Where to get traffic from and how to market to it later
There are several commonly accepted models in marketing that reflect the stages of readiness to buy. The most widely known is Ben Hunt's ladder:
5. Ready to buy
4. Aware of a specific solution option
3. Has found options for a solution, but not a specific one
2. Recognized the problem, does not know the solution
1. No awareness of the problem/need
